Sign in for a personal shopping experience

An Unequivocal ‘Real Time’ Promise

All watches sold on choiceluxury.com are guaranteed to be 100% genuine, and include all original packaging, documentation, serial numbers, and our very own 1-year warranty. Your purchase is for brand new merchandise in their from-the-factory condition.

In our continued efforts to bring you the absolute lowest prices possible, we sell our watches considerably lower than the manufacturers’ suggested retail pricing. In fact, we often even sell below MAP, Minimum Advertised Price, which is why Choice Luxury is unable to maintain its standing as an official “Authorized Dealer” with some brands as defined by these manufacturers.

This nuanced approach enables us to sell to you at prices real close to our cost. This strategy, coupled with our unparalleled customer service model, has helped us sell tens of thousands of quality products on an annual basis to satisfied customers who enjoy authentic items at deep discounts. Our expert luxury buyers have also developed the capacity to purchase greater quantities at impressive prices so that we could proudly forward the savings to you.

Included 1-Year Worry-Free Warranty

To promote a safe and worry-free shopping environment, every purchase from Choice Luxury includes are very own 1-year limited warranty that covers your investment for your absolute peace of mind. Our team of certified, experienced watchmakers has worked on the most complicated watch movements from the market’s most prestigious watch brands, and are at your disposal to ensure that you continue enjoying your luxury purchase to its fullest.

Our warranty covers your watch’s movement, as well as battery replacements in the unlikely event that they fail within one year from the date of your purchase. Our warranty does not cover the case, bracelet/strap, crown, glass, finishes, excessive wear and tear or physical abuse. Damage resulting from wear under conditions that exceed the manufacturer's water resistance ratings is also excluded from coverage.

Repairs are available on all watches purchased at chocieluxury.com, and are performed by the industry’s foremost experts at our state-of-the-art repair center. All repair requests under warranty must be made directly to Choice Luxury; repair services performed by anyone other than our technicians will result in the voidance of our warranty.